How a Secret BJP War Room Mobilized Female Voters to Win the Indian Elections
A sophisticated effort used technology to identify women who could bring other women out to vote—and offered a glimpse of the future of campaigning in India.
We gained exclusive access to the election war room of India’s ruling party, the BJP, and documented their covert use of technology to micro-target women voters. BJP’s senior leadership entrusted political consultant Rimjhim Gour with mobilizing 12.5 million female voters across India, and her team spent their days crunching historical polling trends, using data to pinpoint critical constituencies, browsing WhatsApp for real-time on-ground updates, and shaping electoral strategies to usher in BJP for a third consecutive term.
The report and its findings were praised by many and surprised analysts, including leading political analyst Rahul Verma. Indian news website The Print and Fortune cited this story in their newsletter.
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